Gesglos – Soluciones Integrales para la Gestión Hotelera https://gesglos.co/en Gesglos ofrece servicios especializados para hoteleros, incluyendo capacitación en plataformas digitales, estrategias de Revenue Management y optimización de modelos de negocio. Potencia la rentabilidad y eficiencia de tu alojamiento con nuestro enfoque integral. Wed, 12 Aug 2026 07:28:58 +0000 en-US hourly 1 https://gesglos.co/wp-content/uploads/2024/02/Recurso-3-150x150.png Gesglos – Soluciones Integrales para la Gestión Hotelera https://gesglos.co/en 32 32 Cómo funciona el Revenue Management: Reporting, Forecast, E-commerce y Pricing https://gesglos.co/en/que-es-gestion-hotelera-y-turismo/ Fri, 07 Aug 2026 22:24:00 +0000 https://4xd.29e.myftpupload.com/?p=1169 Cómo funciona el Revenue Management: Reporting, Forecast, E-commerce y Pricing El revenue management suele reducirse, erróneamente, a “subir y bajar precios”. En realidad es un sistema de decisiones conectadas entre sí, donde cuatro piezas trabajan juntas: reporting, forecast, e-commerce y pricing. Entender cómo se relacionan es la diferencia entre ajustar tarifas por intuición y hacerlo […]

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How Revenue Management Works: Reporting, Forecast, E-commerce, and Pricing

Revenue management is often mistakenly reduced to simply 'raising and lowering prices.' In reality, it’s an interconnected decision-making system built on four key pillars: reporting, forecasting, e-commerce, and pricing. Understanding how these pieces fit together is the difference between tweaking rates on gut feeling and driving a real strategy.

Reporting: The Foundation of Everything

Without reliable data, revenue management is impossible. Reporting is about gathering and organizing key metrics: daily occupancy, average daily rate (ADR), RevPAR, channel breakdown, booking pace (pickup), and cancellation rates. A well-built report doesn’t just show you what happened, it reveals patterns: which days sell best, which channels bring low-cancellation guests, and which segments pay top dollar.

Forecasting: Anticipate, Don’t React

With historical data in order, the next step is projecting future demand. Forecasting combines past performance with real-time variables: local events, seasonality, search trends, and booking pace compared to the same period last year (YoY). A solid forecast allows hoteliers to make pricing decisions before demand peaks, not after the ship has sailed.

Pricing: The Visible Decision, But Not the Only One

Pricing is the visible face of revenue management, it’s the rate the guest ultimately sees. But a well-calculated rate is never an isolated number: it answers to your forecast (is high demand projected?), your reporting (what rates drove revenue on similar dates?), and your direct competition. Executed properly, dynamic pricing adjusts rates gradually, avoiding sudden price spikes that confuse guests or erode trust.

E-Commerce: Turning Strategy into Actual Sales

Even the best rate is useless if guests can't book it easily. The e-commerce component covers the entire booking experience: a frictionless booking engine, real-time rate parity across channels, and optimized listings on platforms like Booking.com, Airbnb, and Expedia to convert visitors into confirmed bookings.

The Four Pillars Don’t Work in Isolation

Great reporting without a forecast is just history. A forecast without dynamic pricing is a projection no one uses. And perfect pricing without a smooth e-commerce experience falls flat before it ever turns into a booking. Revenue management thrives when these four elements continuously feed into each other, month after month.

Want a revenue management audit for your property? Let’s talk.

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]]> Diferencia entre Expedia Collect y Hotel Collect https://gesglos.co/en/diferencia-entre-expedia-collect-y-hotel-collect/ Fri, 07 Aug 2026 00:14:20 +0000 https://gesglos.co/?p=1821 Expedia maneja dos modelos principales de pago: Expedia Collect y Hotel Collect. Identificar correctamente cuál aplica a cada reserva es esencial para saber quién debe cobrar al huésped y cuándo se recibe el dinero. Expedia Collect Cómo funciona: – El huésped paga directamente a Expedia. – Expedia emite una tarjeta virtual por el valor de […]

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Expedia operates under two main payment models: Expedia Collect and Hotel Collect. Correctly identifying which model applies to each booking is essential for determining who charges the guest and when funds are received.

  • Expedia Collect

How it works: The guest pays Expedia directly at the time of booking. Expedia issues a Virtual Credit Card (VCC) loaded with the net booking value. The hotel charges this virtual card after check-in.

Virtual Credit Card (VCC) Features: Has a specific activation date (typically the check-in date), Can only be charged up to the authorized amount, Reduces chargeback and fraud risk.

Alternative Option — Bank Transfer Payouts: Under certain merchant agreements, Expedia pays via bank transfer instead of a VCC, The property must issue an invoice directly to Expedia after guest check-out, The invoice must include Expedia’s required tax and corporate billing details as specified in the contract, Once the invoice is submitted and verified, Expedia processes the payout, Payment terms typically range from 30 to 40 calendar days post check-out.

Advantages: Guaranteed payment. - Expedia manages customer service and payment inquiries directly.

  • Hotel Collect

How it works: The guest pays the hotel directly upon arrival or stay. Expedia does NOT collect the money. The hotel invoices the guest directly. Expedia bills the hotel a monthly commission fee.

Important: This operates similarly to the traditional Booking.com model. The risk of no-shows or credit card declines falls entirely on the property.

  • How to Identify Expedia Collect vs. Hotel Collect Bookings

Before processing payment for any Expedia reservation, always verify the applicable payment model. Follow these mandatory steps:

Step 1. Open the reservation details in Expedia Partner Central (or your extranet dashboard)

Step 2. Locate the "Booking Amount / Payment Details" section.

Step 3. Review the payment type indicated in that field to identify the correct model.

How to Spot the Difference in the "Booking Amount" Field

It is EXPEDIA COLLECT if the field displays: Virtual Credit Card (VCC) details: Card number, expiration date, and CVV. -- An authorized charge amount: Marked as "Collect via Virtual Card" or similar. -- Payment status: Stated as "Paid to Expedia" or "Prepaid."

It is HOTEL COLLECT if the field displays: - Payment instructions: Marked as "Amount Due at Hotel," "Pay at Property," or "Guest will pay directly to the property." - No Virtual Card details: Displays the guest's actual credit card details instead (or no Expedia payment method attached).

Golden Rule for Front Desk & Operations Staff

•           If you see a VCC To charge → is Expedia CollectProcess the Virtual Credit Card after check-in.

•           If you see "payment at the hotel" and the details of the guests card → is Hotel Collect: Collect payment directly from the guest at the property.

When in doubt, never assume. Always verify the "Booking Amount" field before processing any payment.

 

Want us to review your property's payment configurations on Expedia? Let’s talk. Hablemos.

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]]> Cómo Posicionarme en Booking: Factores Reales del Algoritmo https://gesglos.co/en/como-posicionarme-en-booking-factores-reales-del-algoritmo/ Fri, 07 Aug 2026 00:13:16 +0000 https://gesglos.co/?p=1816 Muchos anfitriones asumen que aparecer arriba en Booking depende solo de tener la tarifa más baja. En realidad, el algoritmo de Booking (conocido internamente como el “Genius Algorithm” o sistema de ranking) pondera múltiples factores, y el precio es solo uno de ellos. Tasa de conversión: el factor que más pesa Booking prioriza propiedades que […]

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Many hosts assume that ranking high on Booking.com simply comes down to having the lowest rate. In reality, Booking’s search algorithm (often tied into its ranking and visibility system) weighs multiple factors, and price is only one piece of the puzzle.

Conversion Rate: The Heaviest Factor

Booking prioritizes properties that successfully convert profile views into confirmed bookings. This means optimizing your photos, property descriptions, and pricing strategy to close the deal, not just to draw clicks, has a direct impact on your future ranking position.

Rate Parity

Booking penalizes properties that offer lower rates on other channels (including their own direct website) for the same dates and booking conditions. Maintaining rate parity isn't just a contractual requirement, it actively protects your visibility on the platform.

Response Rate and Speed

Properties that confirm bookings quickly and maintain low message response times earn better visibility. Instant Bookings (which bypass manual host approval) are also favored by the algorithm.

Recent Reviews Over Historical Averages

A high rating backed only by old reviews carries less weight than a slightly lower score driven by recent, consistent feedback. Booking prioritizes signals of current service quality rather than relying solely on past reputation.

The Genius Program & Preferred Visibility

Joining the Genius Program, which offers discounts to Booking.com's frequent travelers, boosts listing exposure in exchange for a higher effective commission. While not mandatory, it serves as a powerful growth lever for properties looking to scale volume quickly.

Listing Completeness

Properties with fully completed profiles, clear policies, all amenities checked, photos for every space, and detailed FAQ responses, receive better algorithm treatment than incomplete listings, even when all other factors are equal.

Consistent Calendar & Inventory Management

An outdated calendar or synchronization errors that lead to double bookings and forced cancellations are among the most damaging signals to the algorithm. They can sink the search placement of a property that otherwise does everything right.

Want a complete profile audit for your Booking.com listing? Let’s talk.

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]]> Cómo Vender más en Airbnb: Guía Práctica para Anfitriones y Alojamientos https://gesglos.co/en/como-vender-mas-en-airbnb-guia-practica-para-anfitriones-y-alojamientos/ Fri, 07 Aug 2026 00:11:58 +0000 https://gesglos.co/?p=1814 Airbnb funciona con un algoritmo y un comportamiento de huésped distintos a los de una OTA tradicional como Booking. Aplicar las mismas tácticas en ambas plataformas suele dar resultados mediocres. Esto es lo que realmente mueve la aguja en Airbnb específicamente. El algoritmo premia la respuesta rápida y la aceptación de reservas Airbnb prioriza en […]

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Airbnb operates on a distinct algorithm and guest psychology compared to traditional OTAs like Booking.com. Applying the exact same tactics across both platforms often yields mediocre results. Here is what actually moves the needle on Airbnb specifically:

The Algorithm Rewards Speed and Acceptance Rates

Airbnb prioritizes hosts who respond quickly (ideally in under an hour) and maintain low reservation decline rates. Enabling Instant Book, whenever possible, also provides a direct boost to listing visibility.

Photography: The Highest ROI Investment

On Airbnb, booking decisions are far more visual and emotional than on traditional OTAs. Professional photos with natural lighting that showcase the overall experience, not just the room, have a direct, measurable impact on conversion rates.

Titles and Descriptions Should Sell an Experience, Not Just List Features

Instead of "2-Bedroom Apartment Near Downtown," a title like "Sunlit Apartment Steps away from Historic Center | Perfect for Couples" communicates an experience and targets a specific audience, boosting both click-through rates and the quality of guests who book.

Reviews Are Your Most Valuable Asset on the Platform

Airbnb heavily weighs review history in its search ranking algorithm. Actively asking for a review at checkout (using a personalized message rather than a generic template) significantly increases response rates from satisfied guests.

Dynamic Pricing with Booking Window in Mind

Unlike hotel guests, Airbnb travelers often book further in advance. Adjusting rates early based on projected demand, rather than reacting right before the check-in date, allows you to capture higher rates before guests choose another property.

Superhost: Not Just a Badge, But an Active Search Filter

Achieving Superhost status (based on ratings, response rate, low cancellations, and overall stay volume) directly improves your search positioning and builds instant trust with prospective guests.

Want to optimize your Airbnb listing to drive more bookings? Let’s talk.

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]]> Qué Es la Rentabilidad Hotelera (y Por Qué No Es Lo Mismo que Ocupación) https://gesglos.co/en/que-es-la-rentabilidad-hotelera-y-por-que-no-es-lo-mismo-que-ocupacion/ Fri, 07 Aug 2026 00:10:47 +0000 https://gesglos.co/?p=1809 The post Qué Es la Rentabilidad Hotelera (y Por Qué No Es Lo Mismo que Ocupación) appeared first on Gesglos - Soluciones Integrales para la Gestión Hotelera.

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It’s common to hear a hotelier say 'we had a great month' simply because occupancy was high. But occupancy alone says nothing about profitability. A hotel can be fully booked and losing money; it can be half-empty and highly profitable. Understanding the difference is key to making smart business decisions.

Occupancy Is Not the Same as Profitability

Occupancy measures how many rooms were sold. Profitability measures what’s left over after deducting the costs associated with those sales: channel commissions, variable operating costs per room (housekeeping, amenities, labor), and fixed property expenses. A room sold at a steep discount just to 'fill the hotel' can generate revenue that doesn't even cover its own marginal operating costs.

The Metrics That Actually Reflect True Profitability

  • RevPAR (Revenue Per Available Room): Combines average rate and occupancy into a single metric.
  • GOPPAR (Gross Operating Profit Per Available Room): Subtracts operating expenses from RevPAR, this is the metric that gets closest to your true profitability.
  • Cost per Acquisition: How much it costs, in commission or marketing, to secure each booking depending on the channel.

Why Profitability Depends on Your Cost Structure

Two properties with the exact same RevPAR can have vastly different profit margins if one operates on a leaner cost structure than the other. Optimizing only the top line (raising rates, driving occupancy) without reviewing your expense structure leaves money on the table.

How to Increase Profitability Without Relying Solely on Price Hikes

  • Prioritize lower-commission distribution channels.
  • Evaluate the true ROI of every promotion before launch (instead of just counting room nights).
  • Regularly audit fixed operational expenses and variable costs per room (CPOR).
  • Track performance using GOPPAR, not just RevPAR or occupancy rates.

Profitability Is the Goal; Occupancy and Rates Are Just Tools

A property managed with a focus on bottom-line profit makes fundamentally different decisions than one obsessed with volume alone: it turns down low-margin bookings during peak demand, invests in high-converting channels, and measures success by net profit at the end of the month, not just occupancy percentages.

Want a real profitability review for your property? Let’s talk.

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]]> OTAs vs Ventas Directas: Cómo Encontrar el Equilibrio Correcto https://gesglos.co/en/otas-vs-ventas-directas-como-encontrar-el-equilibrio-correcto/ Fri, 07 Aug 2026 00:09:24 +0000 https://gesglos.co/?p=1804 La discusión sobre OTAs versus ventas directas suele plantearse como una guerra donde hay que elegir un bando. En la práctica, los alojamientos que mejor rentabilizan su inventario no eliminan las OTAs las usan de forma estratégica mientras fortalecen su canal directo. Lo que las OTAs sí hacen bien Booking, Expedia, Airbnb y plataformas similares […]

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The debate over OTAs versus direct sales is often framed as a war where you have to pick a side. In practice, the properties that maximize their profitability don't eliminate OTAs, they leverage them strategically while building up their direct channel.

What OTAs Actually Do Well

Booking.com, Expedia, Airbnb, and similar platforms offer something no individual property can replicate on its own: massive reach, established brand trust, and visibility among guests who don't know you exist yet. When it comes to capturing new demand—especially from international markets, they are irreplaceable.

The True Cost of Relying Solely on OTAs

The commission, typically between 15% and 30% depending on the platform, is only the visible cost. There is also a loss of control: you don't own the guest relationship, you can't personalize pre-stay communication, and you're exposed to algorithm updates and policy shifts beyond your control.

What Direct Sales Bring to the Table

A well-executed direct channel does more than just save on commissions, it builds a guest relationship that drives loyalty, allows you to offer exclusive perks without breaking rate parity with OTAs, and gives you total control over the booking experience.

The Strategy That Actually Works: Using Each Channel for What It Does Best

OTAs are the ideal channel for acquiring new guests and expanding your geographic reach. Your direct channel is ideal for building loyalty with guests who already know you (whether through an OTA or a referral) and turning them into repeat customers. Going head-to-head against the marketing budgets of Booking or Expedia is rarely a winnable battle for an independent property; complementing their reach with a solid direct strategy is.

How to Measure If the Balance Is Working

The key indicator isn't just your absolute number of direct bookings, but your direct booking ratio relative to your total volume, and how that trend develops over time. A direct channel that grows month after month without sacrificing OTA volume is the sign of a properly calibrated strategy.

Want to design the right balance between OTAs and direct sales for your property? Let’s talk.

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]]> Cómo Analizar la Competencia y Definir tu Estructura Tarifaria https://gesglos.co/en/como-analizar-la-competencia-y-definir-tu-estructura-tarifaria/ Fri, 07 Aug 2026 00:06:24 +0000 https://gesglos.co/?p=1797 Fijar tarifas sin mirar a la competencia es como fijar un precio a ciegas. Pero copiar el precio del hotel de al lado tampoco es una estrategia es simplemente delegarle tu pricing a otro. El punto medio está en un análisis de competencia bien hecho, que informe (no dicte) tu estructura tarifaria. Paso 1: Definir […]

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Setting rates without looking at the competition is like pricing in the dark. But blindly copying the hotel next door isn't a strategy either, it's just outsourcing your pricing to someone else. The sweet spot lies in a well-executed competitor analysis that informs, rather than dictates, your rate structure.

Step 1: Define Your True Competitive Set

It’s not about comparing yourself to every accommodation in your area, but rather to the 4 to 6 properties genuinely competing for the same guest: those with similar positioning, location, amenities, and price points. Comparing your rate against a luxury hotel or a hostel, for example, offers zero useful insight.

Step 2: Track Rates Over Time, Not Just Once

Competitor pricing fluctuates based on the day of the week, booking window, and seasonality. A single snapshot only gives you part of the picture the real value comes from tracking patterns over several weeks to understand how each competitor reacts to shifting demand.

Step 3: Cross-Reference Price with Estimated Occupancy

A competitor with lower rates isn't necessarily making more money. If their calendar fills up too quickly on booking platforms, they might be underpricing their inventory. If their prices stay high but their availability remains wide open, they could be struggling with occupancy. Price only tells half the story.

Step 4: Define a Pricing Structure, Not Just a Single Rate

A complete rate structure includes: a seasonal base rate, minimum length of stay (MLOS) restrictions during peak dates, a clear cancellation policy, and differentials by room type or channel. Setting this up systematically prevents reactive, ad-hoc decisions every time demand shifts.

Step 5: Adjust Based on Your Own Performance, Not Just the Market’s

Benchmarking is an input, not a rule. Your historical occupancy, operating costs, and unique value proposition should carry just as much weight as what your competitors are doing. The ultimate goal is a rate structure that is both competitive and profitable—not simply the cheapest on the market.

Want us to analyze your competitors and design your pricing structure? Let’s talk.

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]]> Inteligencia Artificial para Hotelería: Qué Aplica Hoy y Qué Es Solo Ruido https://gesglos.co/en/inteligencia-artificial-para-hoteleria-que-aplica-hoy-y-que-es-solo-ruido/ Thu, 06 Aug 2026 23:57:32 +0000 https://gesglos.co/?p=1789 La inteligencia artificial se ha vuelto una palabra de moda en la industria hotelera, pero no todas sus aplicaciones tienen el mismo nivel de madurez ni el mismo impacto real en la rentabilidad. Separar lo que ya funciona de lo que todavía es experimental ayuda a invertir tiempo y dinero donde realmente importa. Pricing dinámico […]

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Artificial intelligence has become a buzzword in the hospitality industry, but not all of its applications share the same level of maturity or drive the same bottom-line impact. Separating proven solutions from experimental tech is essential for investing time and capital where it truly counts.

AI-Assisted Dynamic Pricing

Modern revenue management systems leverage predictive models to recommend optimal room rates based on hundreds of variables: historical demand, competitor pricing, local events, and search patterns. Rather than replacing human strategy, it accelerates decision-making that used to require hours of manual analysis.

AI Chatbots & Guest Communications

Conversational AI assistants can resolve up to 80% of repetitive guest inquiries (check-in times, cancellation policies, amenity availability) without human intervention. This frees up staff to focus on high-touch interactions that require personal judgment.

Content Generation & Optimization for Digital Platforms

Writing and refining listing descriptions for Booking.com, Airbnb, and Expedia manually is time-consuming. Today, AI-powered tools can generate optimized descriptions for each platform, adapting the tone and keyword strategy to align with what each search algorithm prioritizes.

Review Analysis at Scale

Instead of manually reading hundreds of reviews, Natural Language Processing (NLP) tools can instantly identify patterns in guest feedback, surfacing frequent mentions of cleanliness, noise, or service quality, and spotting trends before they damage your online reputation.

What Isn't Ready for Prime Time (and Demands Caution)

Hyper-personalized pricing per individual guest, fully automated OTA negotiations, and operational 'digital twins' remain more hype than reliable solutions for most independent properties. Adopting unproven technology too early often creates more friction than ROI.

Human Judgment Is Still Essential

AI in hospitality works best as a decision co-pilot, not a replacement for strategy. A revenue manager who combines data-driven AI recommendations with true local market expertise will make far better decisions than either one operating alone.

Want to find out which AI tools actually make sense for your property today? Let’s talk.

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]]> Requisitos para Abrir un Hotel en Colombia https://gesglos.co/en/requisitos-para-abrir-un-hotel-en-colombia/ Thu, 20 Feb 2025 18:57:12 +0000 https://4xd.29e.myftpupload.com/?p=1240 Requisitos para Abrir un Hotel en Colombia Abrir un hotel en Colombia es una oportunidad de negocio atractiva, dada la creciente industria turística del país. Sin embargo, el proceso requiere cumplir con diversas normativas legales, obtener licencias y garantizar la sostenibilidad del establecimiento. En esta guía, exploraremos en detalle los requisitos para abrir un hotel […]

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Requirements for Opening a Hotel in Colombia

Opening a hotel in Colombia is an attractive business opportunity, given the country's growing tourism industry. However, the process requires complying with various legal regulations, obtaining licenses, and ensuring the establishment's sustainability. In this guide, we will explore in detail the requirements for Opening a Hotel in Colombia and how to carry out this process efficiently.

1. Planning and Market Research

Before starting any paperwork, it is essential to conduct market research to determine the hotel's viability. This analysis should include:

  • Target audience identification

  • Strategic location

  • Local competition

  • Financial projections

2. Business Registration and Legal Incorporation

One of the first requirements for Opening a Hotel in Colombia is the legal incorporation of the business. To do this, you must:

  • Choose the company structure (S.A.S., LTDA., etc.)

  • Register the company with the Chamber of Commerce

  • Obtain the Single Tax Registry (RUT) from the DIAN

  • Open a corporate bank account

3. Required Permits and Licenses

To operate a hotel legally in Colombia, you must obtain the following permits:

3.1 National Tourism Registry (RNT)

The National Tourism Registry (Registro Nacional de Turismo - RNT) is mandatory and must be renewed annually. This process is completed through the Ministry of Commerce, Industry, and Tourism.

3.2 Land Use (Uso de Suelo)

Each municipality has specific land-use regulations. You must verify that your chosen location is authorized for hotel operations.

3.3 Building and Operating Licenses

If you need to construct or renovate the property, you must obtain a building permit from the local authority.

4. Safety and Public Health Regulations

To ensure the safety of guests and staff, compliance with the following is mandatory:

  • Fire prevention standards (certified by the local Fire Department)

  • Emergency and evacuation plan

  • Sanitary standards established by the Ministry of Health

5. Environmental Regulations and Sustainability

Sustainable tourism is a key aspect among the requirements for Opening a Hotel in ColombiaTo comply with environmental regulations, you must:

  • Obtain water use and waste disposal permits

  • Implement energy efficiency programs

  • Comply with the Sustainable Tourism Policy

6. Labor Regulations and Staff Hiring

The hotel sector must comply with Colombian labor laws. Key considerations include:

  • Registering employees in the social security system

  • Complying with minimum wage and mandatory benefits

  • Training staff in customer service and safety protocols

7. Marketing and Sales Strategy

Once the requirements for Opening a Hotel in Colombiaare met, you need to develop a marketing strategy that includes:

  • Creating an SEO optimized website

  • Maintaining a presence on online booking platforms

  • Running social media campaigns

Conclusion

Fulfilling all the requirements for Opening a Hotel in Colombia requirements to open a hotel in Colombia is essential to operate legally and successfully. From legal incorporation to implementing sustainability strategies, every step is critical to ensuring the long-term success of your hospitality business in the country.

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]]> Google Ads y Google Analytics para Hoteles: Cómo Aumentar tu Visibilidad Online https://gesglos.co/en/google-ads-y-google-analytics-para-hoteles-como-aumentar-tu-visibilidad-online/ Wed, 13 Nov 2024 21:55:03 +0000 https://4xd.29e.myftpupload.com/?p=714 Fecha publicación Google Ads y Google Analytics para Hoteles: Cómo Aumentar tu Visibilidad Online En un mundo donde el 82% de los viajeros realizan sus reservas en línea, dominar las herramientas de marketing digital como Google Ads y Google Analytics es esencial para cualquier hotelero que quiera mantenerse competitivo. Aquí te explicamos cómo sacar el […]

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Google Ads and Google Analytics for Hotels: How to Boost Your Online Visibility

In a world where 82% of travelers make their bookings online, mastering digital marketing tools like Google Ads and Google Analytics is essential for any hotelier who wants to stay competitive. Here is how to get the most out of both platforms:

Google Ads:

Learn to create targeted campaigns to promote your rooms and services to a highly segmented audience. Use relevant keywords like “hotel in [location]” and leverage remarketing to recapture users who visited your site without booking.

Google Analytics allows you to track visitor behavior on your website. You can see where they are coming from, how much time they spend on your page, and which pages they visit the most. This information is invaluable for optimizing your website and your marketing campaigns.

Set up conversions in Google Analytics to measure how many visitors to your site actually complete a booking. This allows you to fine tune your advertising strategy and maximize your return on investment (ROI).

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