Carlos – Gesglos – Soluciones Integrales para la Gestión Hotelera https://gesglos.co/en Gesglos ofrece servicios especializados para hoteleros, incluyendo capacitación en plataformas digitales, estrategias de Revenue Management y optimización de modelos de negocio. Potencia la rentabilidad y eficiencia de tu alojamiento con nuestro enfoque integral. Tue, 11 Aug 2026 02:44:46 +0000 en-US hourly 1 https://gesglos.co/wp-content/uploads/2024/02/Recurso-3-150x150.png Carlos – Gesglos – Soluciones Integrales para la Gestión Hotelera https://gesglos.co/en 32 32 Cómo funciona el Revenue Management: Reporting, Forecast, E-commerce y Pricing https://gesglos.co/en/que-es-gestion-hotelera-y-turismo/ Fri, 07 Aug 2026 22:24:00 +0000 https://4xd.29e.myftpupload.com/?p=1169 Cómo funciona el Revenue Management: Reporting, Forecast, E-commerce y Pricing El revenue management suele reducirse, erróneamente, a “subir y bajar precios”. En realidad es un sistema de decisiones conectadas entre sí, donde cuatro piezas trabajan juntas: reporting, forecast, e-commerce y pricing. Entender cómo se relacionan es la diferencia entre ajustar tarifas por intuición y hacerlo […]

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How Revenue Management Works: Reporting, Forecast, E-commerce, and Pricing

Revenue management is often mistakenly reduced to simply 'raising and lowering prices.' In reality, it’s an interconnected decision-making system built on four key pillars: reporting, forecasting, e-commerce, and pricing. Understanding how these pieces fit together is the difference between tweaking rates on gut feeling and driving a real strategy.

Reporting: The Foundation of Everything

Without reliable data, revenue management is impossible. Reporting is about gathering and organizing key metrics: daily occupancy, average daily rate (ADR), RevPAR, channel breakdown, booking pace (pickup), and cancellation rates. A well-built report doesn’t just show you what happened, it reveals patterns: which days sell best, which channels bring low-cancellation guests, and which segments pay top dollar.

Forecasting: Anticipate, Don’t React

With historical data in order, the next step is projecting future demand. Forecasting combines past performance with real-time variables: local events, seasonality, search trends, and booking pace compared to the same period last year (YoY). A solid forecast allows hoteliers to make pricing decisions before demand peaks, not after the ship has sailed.

Pricing: The Visible Decision, But Not the Only One

Pricing is the visible face of revenue management, it’s the rate the guest ultimately sees. But a well-calculated rate is never an isolated number: it answers to your forecast (is high demand projected?), your reporting (what rates drove revenue on similar dates?), and your direct competition. Executed properly, dynamic pricing adjusts rates gradually, avoiding sudden price spikes that confuse guests or erode trust.

E-Commerce: Turning Strategy into Actual Sales

Even the best rate is useless if guests can't book it easily. The e-commerce component covers the entire booking experience: a frictionless booking engine, real-time rate parity across channels, and optimized listings on platforms like Booking.com, Airbnb, and Expedia to convert visitors into confirmed bookings.

The Four Pillars Don’t Work in Isolation

Great reporting without a forecast is just history. A forecast without dynamic pricing is a projection no one uses. And perfect pricing without a smooth e-commerce experience falls flat before it ever turns into a booking. Revenue management thrives when these four elements continuously feed into each other, month after month.

Want a revenue management audit for your property? Let’s talk.

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]]> Requisitos para Abrir un Hotel en Colombia https://gesglos.co/en/requisitos-para-abrir-un-hotel-en-colombia/ Thu, 20 Feb 2025 18:57:12 +0000 https://4xd.29e.myftpupload.com/?p=1240 Requisitos para Abrir un Hotel en Colombia Abrir un hotel en Colombia es una oportunidad de negocio atractiva, dada la creciente industria turística del país. Sin embargo, el proceso requiere cumplir con diversas normativas legales, obtener licencias y garantizar la sostenibilidad del establecimiento. En esta guía, exploraremos en detalle los requisitos para abrir un hotel […]

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Requirements for Opening a Hotel in Colombia

Opening a hotel in Colombia is an attractive business opportunity, given the country's growing tourism industry. However, the process requires complying with various legal regulations, obtaining licenses, and ensuring the establishment's sustainability. In this guide, we will explore in detail the requirements for Opening a Hotel in Colombia and how to carry out this process efficiently.

1. Planning and Market Research

Before starting any paperwork, it is essential to conduct market research to determine the hotel's viability. This analysis should include:

  • Target audience identification

  • Strategic location

  • Local competition

  • Financial projections

2. Business Registration and Legal Incorporation

One of the first requirements for Opening a Hotel in Colombia is the legal incorporation of the business. To do this, you must:

  • Choose the company structure (S.A.S., LTDA., etc.)

  • Register the company with the Chamber of Commerce

  • Obtain the Single Tax Registry (RUT) from the DIAN

  • Open a corporate bank account

3. Required Permits and Licenses

To operate a hotel legally in Colombia, you must obtain the following permits:

3.1 National Tourism Registry (RNT)

The National Tourism Registry (Registro Nacional de Turismo - RNT) is mandatory and must be renewed annually. This process is completed through the Ministry of Commerce, Industry, and Tourism.

3.2 Land Use (Uso de Suelo)

Each municipality has specific land-use regulations. You must verify that your chosen location is authorized for hotel operations.

3.3 Building and Operating Licenses

If you need to construct or renovate the property, you must obtain a building permit from the local authority.

4. Safety and Public Health Regulations

To ensure the safety of guests and staff, compliance with the following is mandatory:

  • Fire prevention standards (certified by the local Fire Department)

  • Emergency and evacuation plan

  • Sanitary standards established by the Ministry of Health

5. Environmental Regulations and Sustainability

Sustainable tourism is a key aspect among the requirements for Opening a Hotel in ColombiaTo comply with environmental regulations, you must:

  • Obtain water use and waste disposal permits

  • Implement energy efficiency programs

  • Comply with the Sustainable Tourism Policy

6. Labor Regulations and Staff Hiring

The hotel sector must comply with Colombian labor laws. Key considerations include:

  • Registering employees in the social security system

  • Complying with minimum wage and mandatory benefits

  • Training staff in customer service and safety protocols

7. Marketing and Sales Strategy

Once the requirements for Opening a Hotel in Colombiaare met, you need to develop a marketing strategy that includes:

  • Creating an SEO optimized website

  • Maintaining a presence on online booking platforms

  • Running social media campaigns

Conclusion

Fulfilling all the requirements for Opening a Hotel in Colombia requirements to open a hotel in Colombia is essential to operate legally and successfully. From legal incorporation to implementing sustainability strategies, every step is critical to ensuring the long-term success of your hospitality business in the country.

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